American Craftsmen

According to the US Census Bureau, more than 75 percent of US manufacturing firms employ 20 or fewer employees. These artisan businesses may never match up to the global supply chains of their corporate competitors, but neither do they want to. Their aim is to customize their wares for a more quality-sensitive customer.




Click on each Quarterly cover, for a look at past happenings at Alan Gastelum Photography.



"With HAYWARD, I am building the first American luxury fashion brand that draws on generations of Hollywood history and glamour. My vision is to share this quintessential, evocative, sometimes surprising, often unconventional — but always dazzling — American experience with the world."

— Marin Hopper, 2014

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Rory Mcllroy training in New York City. The spot was filmed for Bose as part of the "Better Never Quits" campaign.


Chef Muñoz, Culinary Ambassador of Madrid, was chosen to select a team of chefs from the Spanish capital who will showcase the most innovative cuisines of this city in different venues and NYC restaurants along the first week in November. The Muñoz/Lightner collaboration dinner is the leading star of this Madrid-endeavour.


Along with Director, Jeff Priess, we created a winter campaign for L.L.Bean.


Marissa Kraxberger, career driven mom of two and blogger at Lady and Prince, shows us around her neighborhood: Dumbo, Brooklyn


The New Design Project seeks to reinvent exciting and original spaces for the people that make the world a more interesting place to live, work and play. Their work uses unconventional mixes of objects, influences and flavors, to deliver a richer and more joyous experience to clients. Different styles and textures are layered onto one another, drawing the eye to numerous focal points, to create a series of unique and unexpected moments within each individual space.

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Working side by side with Doug Aitken and Corey Walter, these short films were created for Station to Station. Station to Station was a nomadic happening that connected artists, musicians and creative pioneers with diverse communities, pushing art and culture outside of institutional constraints. Over the course of three weeks in September, a train traveled from the Atlantic to the Pacific, making nine stops along the way in New York, Pennsylvania, Illinois, Minnesota, New Mexico, Arizona, and California, each time for a one-night only live event.

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A behind the scenes look at Ippolito's "A Mother's Love" campaign.


An afternoon in the Abraco kitchen with baker, Elizabeth Quijada.


Honoring longtime Jazz Foundation Advisory Committee member and recording industry giant Bruce Lundvall, a short film on his Lifetime Achievement Award ceremony.

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